Work with The Evolution Collective Inc.

Narrative Design for Strategies That Have to Move

Diagnose where meaning is breaking down, align the leaders carrying the message, and turn strategic direction into coordinated behavior.

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The Evolution Collective Inc. helps leadership teams communicate in ways that create clarity, consistency, and momentum across the organization.

By turning unclear messaging into a clear, consistent approach, we help teams understand what matters, trust what they hear, and move forward together.

We promise increased business performance through stronger leadership communication.

Choose the Work That Matches the Moment

Some organizations need a focused diagnosis. Others need a leadership team to resolve competing interpretations in the room. Some need sustained narrative guidance across a longer change effort.

Every engagement with The Evolution Collective Inc. begins with the strategy, the people responsible for carrying it, and the decisions or behaviors that must change.

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Start with the Strategy Drag Scan™

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Start with the Strategy Drag Scan™ ⚙️

Start Here

Find Where the Strategy Is Losing Meaning and Momentum

The Strategy Drag Scan™ is a focused diagnostic for one live strategic initiative. It reveals where clarity, leadership consistency, decision translation, reinforcement, or sponsor capacity may be slowing progress.

The scan includes:

  • An 8 to 10-minute sponsor intake

  • Review of one or two core strategy or communication materials

  • A focused analysis across five strategy-drag conditions

  • A 20 to 30-minute findings readout

  • A one-page drag snapshot for qualified sponsors

  • A recommended next move

This is best for organizations with a defined strategy, an accountable sponsor, an identifiable leadership group, and a need to make progress within the next three to six months.

Strategy Drag Scan™ Investment: $2,500

The full fee is credited toward Make Strategy Move™ when the engagement is contracted within 60 days.

It may be included by invitation for sponsor-qualified organizations actively considering the full engagement.

Make Strategy Move™

Turn Competing Leadership Messages Into One Clear Story That Drives Decisions and Action.

Make Strategy Move™ is a customized leadership working engagement for one high-stakes strategy. It gives 8 to 20 leaders the structure, language, and tools to resolve competing interpretations and carry the strategy consistently across the organization.

Sponsor intake and success definition

  • Core strategy and communication-material review

  • Focused participant pulse

  • Up to three stakeholder interviews

  • Customized full-day facilitated workshop

  • Core Strategy Story

  • Leadership Message Map

  • Signal-to-Decision Map

  • Audience meaning and risk guidance

  • Leader talking points and conversation prompts

  • 30-Day Carry Plan

  • Sponsor debrief and 30-day learning review

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Three professionals having a serious discussion around a table with documents, in a well-lit room with wooden shelving.

Strategic Narrative Advisory

Protect the Story as the Strategy Meets Reality.

Strategic Narrative Advisory supports sponsors and leadership teams across multiple initiatives, phases of change, or high-stakes communication moments.

EvCo helps leaders observe how the strategy is being interpreted, strengthen the signals that reinforce it, and adjust the narrative as new information, resistance, and decisions emerge.

Best for organizations navigating sustained transformation, multiple linked initiatives, executive transition, integration, or a strategy that requires continued narrative stewardship.

Custom scope based on the number of initiatives, leaders, operating moments, and length of support.

  • “Aleya’s energy is absolutely magnetic, she does not just speak about story-driven leadership, she embodies it. After six months of guiding this incredible group through our leadership journey, I could not have imagined a more powerful way to wrap things up. Aleya’s SPARK framework and storytelling strategies gave our participants tangible, meaningful tools to engage their teams, build belonging, and lead with authenticity. She reenergized our group and reminded us all why leadership rooted in purpose and story is so impactful.”

    Director, A National Sports Organization

Make the Value of the Business Easier to See, Believe, and Act On

During an acquisition, funding round, strategic partnership, or valuation event, the business may be performing better than the market understands. Value Amplified clarifies the story, evidence, and differentiation that help buyers, investors, partners, and stakeholders recognize what the company is worth.

The Work May Include

  • Strategic narrative audit

  • Buyer or investor perspective mapping

  • Value story and controlling idea

  • Differentiation and proof architecture

  • Pitch, deck, website, or sales-message development

  • Leadership alignment around the value narrative

Speaking and Leadership Experiences

A woman in a blue suit smiling and waving at a conference or event with a Women in Automotive sign in the background.

Aleya Harris delivers keynotes and extended learning experiences that introduce leaders to Narrative Design and help them apply the ideas to a live organizational challenge.

Programs are designed for conferences, leadership meetings, associations, executive gatherings, and organizations that want practical insight delivered with energy, candor, and memorable storytelling.

AUDIENCES LEAVE WITH

  • A clear explanation of why strategy loses meaning as it travels

  • A practical way to connect narrative, signals, beliefs, and behavior

  • Questions and tools they can use in their next leadership moment

Your Strategy Is Ready.

Is Your Organization?

Find where the message is breaking, align the leaders carrying it, and give the organization one clear story it can move with.

Frequently Asked Questions